In the world of real estate, creating a successful property listing video requires creativity, organization, and of course, great communication. When done right, videos can help potential buyers get a real sense of the property and increase the chances of a successful sale. However, there are a number of pitfalls that can derail your efforts to create an effective video, including poor communication. The introduction, in particular, can make or break a real estate listing video. In this blog post, we’ll share some top tips on how to deliver a clear and concise property introduction for your real estate listing video.
1. Start with a script
One of the best ways to ensure that your property introduction is clear and concise is to start with a script. List out the key features of the property, its unique selling points, and target market. Remember to keep it brief and to the point. A well-written script can help to ensure that you won’t forget any important details when you are shooting the video. If you are working with a team, share the script with the video editor so they can plan the video accordingly.
2. Keep it simple
When delivering the property introduction, keep it simple. Avoid using technical jargon or real estate terms that potential buyers may not understand. Instead, use plain and simple language, explaining the property in a way that anyone can understand. Another tip is to make sure you are speaking at a moderate pace. It will make your speech easier to follow, and potential buyers will be able to understand the most important information.
3. Use visuals and imagery
Humans are visual creatures, and it’s often said that a picture is worth a thousand words. In the same way, images and visuals can help to convey important information about the property. Use visuals to show the key selling points of the property, such as the bedroom, the kitchen, and living areas. If possible add drone footage to capture beautiful aerial views. Showing off the exterior of the property, surrounding areas and neighborhood can create a lasting impression. Keep in mind, high-quality images are key to get potential buyers interested in the property.
4. Be mindful of time
In real estate, time is money. Therefore, your property introduction should be brief and to-the-point, but that doesn’t mean it should be rushed. A property introduction that is less than 60 seconds is ideal. Also, it’s important to consider that the video will need time to showcase the property through visuals, so the video should not be longer than three minutes.
5. Add personality to the video
Last but not least, it’s important to add a human element to your property introduction. If possible, show some personality and bring some heart into your video. People want to know that they are not only buying into the property, but they are also investing in your expertise as a professional real estate agent. Highlighting what you bring to the table and the reasons why you’re so passionate about selling real estate will help potential buyers feel comfortable and confident that they can trust you with their real estate needs.
A clear and concise property introduction can make all the difference when it comes to creating a successful real estate video. Whether you’re shooting your own videos or working with a professional team, following these tips can help ensure that your video showcases the property in the best possible way, and helps you achieve a successful sale. Remember, start with a script, keep it simple, use visuals and imagery, be mindful of time, and add personality to your video. These best practices are an excellent starting point for a strong real estate video that will help attract the right buyer, and ultimately, sell the property successfully.